You Want Me to Put It Where?: Posting and Distributing Your Video.

Investing in professional video content is a smart move for any business. But what many people don’t realise is that creating the video is only half the job. To truly make your video work for your brand, whether it’s a promotional film, corporate video, brand story, or social media content, you need to distribute it strategically.

At Reverie Films, we don’t just produce high-quality, cinematic videos; we guide you through a complete video content strategy, helping you get the best results from your investment. From social media and websites to mobile screens and email campaigns, here’s how we help you distribute your video content the right way.

Because the truth is, even the most beautifully crafted video won’t deliver results if it doesn’t reach the right people. That’s where our expertise comes in. We take the guesswork out of video distribution and give you a clear, confident path to making your content work harder, last longer, and deliver real return on investment.

Group of people with helmets near a wooden building and horse, in a rural area with trees and fields.

One Video, Multiple Formats: Tailoring for Every Platform

Not all platforms, and not all audiences, are the same. That’s why a one-size-fits-all video approach simply doesn’t work in today’s digital landscape.

When we produce your video content, we plan ahead for multi-platform delivery. This means we:

  • Export multiple versions of your video for different screen sizes and orientations.

  • Format content for specific channels like Instagram Reels, LinkedIn posts, Facebook video ads, and YouTube.

  • Deliver mobile-friendly and desktop-friendly versions to ensure an optimal viewing experience everywhere.

For example, a 16:9 widescreen video works best for websites and YouTube, while a 9:16 vertical format is ideal for TikTok or Instagram Stories. We handle all of this for you, so you never have to worry about the technical details.

Platform-Specific Video Strategy: Reaching the Right People in the Right Way

Different platforms serve different purposes. A promotional video for your homepage isn’t going to perform the same way on TikTok, and a product demo video made for YouTube might fall flat on Instagram. That’s why every video we produce is tied to a clear platform strategy.

Here’s how we break it down:

  • Website videos: These should be polished, professional, and represent your brand at its best. Think: showreels, testimonials, and hero banner videos.

  • Social media videos: Short, snappy, and often vertical. These need to grab attention quickly and work without sound, as most viewers scroll with the volume off.

  • YouTube content: Educational, storytelling, or in-depth pieces perform best here. Thumbnails, titles, and tags also play a huge role in discoverability.

  • LinkedIn video posts: Perfect for B2B brand videos, thought leadership pieces, and corporate communications. Professional but human.

  • Email marketing: Short, engaging videos with strong calls to action boost click-through rates dramatically.

Strategic Distribution: More Than Just Hitting "Post"

Many businesses make the mistake of posting a video once, then wondering why it didn’t gain traction. Posting without a plan is like printing flyers and leaving them in a drawer.

We work with clients to build a video distribution strategy that ensures your content gets seen by the right people, at the right time, and in the right context.

Here’s what that looks like:

  • Timing: Posting when your audience is most active (which varies by platform and demographic).

  • Cadence: Scheduling posts in advance to maintain consistency and visibility.

  • Context: Pairing videos with relevant captions, hashtags, and calls to action to increase engagement.

We can even create paid social ad campaigns for Instagram, Facebook, or LinkedIn using the videos we’ve made, ensuring your message cuts through the noise.

Person performing a science experiment with fire on hand, wearing safety goggles in a lab setting.
Aerial view of a large estate with gardens and a pond, surrounded by trees and urban buildings in the distance.
Smiling man wearing a lanyard at a conference venue with a screen in the background.

We Handle Everything: From Strategy to Screen

Many clients come to us with the same concern: “We don’t know the best way to use video for our business.” That’s where we come in.

At Reverie Films, we offer a full-service video production and distribution solution. That means:

  • We guide you on the best video format for each platform.

  • We export all required versions for web, mobile, and social.

  • We advise on rollout strategies and even help manage campaigns if needed.

  • We ensure every piece of video content aligns with your brand identity and business goals.

You don’t need to be a tech expert or a social media guru—we’ll walk you through everything and make it seamless.

Pro Tips for Effective Video Distribution

Want to get the most from your video content? Here are some tried-and-tested tips we give our clients to help them get better results across every platform:

  1. Format for the Platform
    Don’t post the same version of your video everywhere. Tailor the format—square, vertical, landscape—to suit each platform’s strengths and user experience.

  2. Keep Mobile in Mind
    Over 80% of video content is viewed on mobile. Make sure your content is easy to view, even without sound. Add subtitles, bold visuals, and a strong hook in the first 3 seconds.

  3. Optimise for SEO
    When uploading to YouTube or embedding on your website, use keywords in your titles, descriptions, and tags. A well-optimised video boosts visibility on search engines.

  4. Repurpose Your Content
    One video shoot can generate multiple assets: teaser clips, vertical stories, GIFs, thumbnails, and more. This gives your content a longer shelf life and wider reach.

  5. Think Beyond the Feed
    Your video doesn’t have to live only on social media. Use it in email campaigns, on landing pages, in pitch decks, or at live events and presentations.

  6. Plan Your Rollout
    Don’t post everything at once. Create a schedule to release content in phases. This keeps your brand consistently visible and builds anticipation with your audience.

  7. Track Performance & Tweak
    Use analytics tools to monitor how your videos are performing, views, watch time, and click-through rates, and adjust your strategy accordingly.

Video Content Is Powerful, When Done Right

A beautifully shot video means nothing if it doesn’t reach your audience. That’s why a well-thought-out video content distribution strategy is crucial to your marketing success. At Reverie Films, we combine creativity with strategy, helping brands produce compelling content that performs across every platform. Whether you need branded video content, a corporate film, or a series of social media videos, we’re here to help you every step of the way.