You Want Me to Put It Where?: Posting and Distributing Your Video.
Creating a high-quality video is only half the battle; making sure it reaches the right audience is just as important. Too often, great content underperforms due to weak distribution. Whether it’s a brand film, promo, or social campaign, success depends on strategic rollout, not just production value. At Reverie Films, we don’t just create cinematic content; we help you use it effectively. From websites and social platforms to email and internal comms, we build strategies that maximise reach and ROI. Because even the most polished video won’t deliver results if no one sees it. In this blog, we’ll show you how.
One Video, Multiple Formats: Tailoring for Every Platform
Not all platforms, and not all audiences, consume content in the same way. That’s why taking a one-size-fits-all approach to video simply doesn’t cut it anymore. If your video isn’t tailored to the platform it’s being viewed on, you risk losing engagement, credibility, and the chance to make a real impact. At Reverie Films, we design every project with multi-platform delivery in mind from the very beginning.
We don’t just create one version of your video; we craft a suite of tailored edits that are optimised for every key channel your audience uses. We export multiple versions in different aspect ratios, so your video looks great whether it’s viewed on a phone, tablet, or desktop. Format content specifically for platforms like Instagram Reels, LinkedIn feeds, Facebook ads, and YouTube. Deliver mobile-friendly and desktop-optimised versions that provide a seamless experience no matter how your audience watches.
For example, a widescreen 16:9 video may be perfect for your website homepage or YouTube channel, but it won’t perform well on vertical-first platforms like TikTok or Instagram Stories. That’s why we’ll also create 9:16 versions that are designed to stop the scroll and maximise engagement on mobile.
By building platform-specific variations into our process, we make sure your content is not only visually stunning but also functionally effective. You don’t need to worry about cropping, resizing, or figuring out what works best where; we handle it all for you. The result? A consistent, high-quality viewing experience across every channel, with video that meets your audience where they are and performs the way it should.
Platform-Specific Video Strategy: Reaching the Right People in the Right Way
Different platforms serve different purposes, and treating them all the same can hurt your results. A promotional video made for your homepage won’t perform the same way on TikTok, and a product demo designed for YouTube might not land well on Instagram. That’s why every video we produce is built around a clear platform strategy to make sure it reaches the right audience in the right way.
For websites, videos should be polished and professional. This is often your audience’s first impression, so it needs to reflect your brand at its best. Think about cinematic showreels, client testimonials, or dynamic hero banner videos that sit front and centre on your homepage. These videos should communicate trust and professionalism immediately.
On social media, your videos need to be short, snappy, and usually vertical. They have to grab attention in the first few seconds and often work without sound, since most viewers scroll with the volume off. Eye-catching visuals, text overlays, and fast pacing are key to success on platforms like Instagram and TikTok. YouTube is a space for longer-form storytelling, educational content, or in-depth brand narratives. It rewards consistency, quality, and content that provides real value. Thumbnails, titles, and tags are just as important as the video itself when it comes to discoverability and engagement.
LinkedIn is ideal for more professional content. It’s where B2B companies can share brand updates, corporate videos, and thought leadership pieces. The tone should be smart and polished, but still human and approachable. For email marketing, short videos with a clear message and strong call to action can significantly boost engagement. A quick teaser, testimonial, or behind-the-scenes clip can increase click-through rates and drive your audience to take action. Understanding where your video lives is just as important as what it says. We make sure it does both.
Strategic Distribution: More Than Just Hitting "Post"
Many businesses put time and effort into creating a video, post it once, and then wonder why it didn’t gain any real traction. Posting without a clear plan is like printing out flyers and leaving them in a drawer. If no one sees it, it won’t make an impact. At Reverie Films, we work with clients not just to make great video content, but to ensure it actually reaches the right audience.
That means developing a distribution strategy that’s thoughtful, targeted, and effective. The timing of your posts matters. Different platforms and demographics have different peak engagement times. Posting when your audience is most active gives your video a much better chance of being seen and shared. We help you identify those windows so your content goes live when it’s most likely to perform.
Consistency is also key. A one-off post can easily be missed, but a steady flow of content builds familiarity and trust. We help schedule posts in advance to keep your audience engaged and your brand top of mind over time. Equally important is the context that surrounds your video. Strong captions, relevant hashtags, and clear calls to action all contribute to how your video performs.
They provide the frame that helps people understand what they’re watching and what to do next. For businesses that want to go even further, we also create paid social ad campaigns across platforms like Instagram, Facebook, and LinkedIn. Using the videos we’ve produced, we can build targeted campaigns that amplify your message and get it in front of the right eyes. It’s not just about making something great, it’s about making sure people actually see it.
We Handle Everything: From Strategy to Screen
Many clients come to us with the same concern. They know video is important, but they’re unsure how to use it effectively for their business. That’s exactly where we come in. At Reverie Films, we offer a full-service solution that covers not just video production but everything that comes after. We don’t just deliver a final edit and leave you to figure it out. We help you understand what kind of video content works best for your specific goals, industry, and platforms. Whether you need something short and attention-grabbing for social media or a more in-depth piece for your website, we’ll guide you toward the right format and approach.
Once the video is ready, we handle the technical side too. That means exporting all the versions you need for web, mobile, and social platforms, with the correct aspect ratios, resolutions, and file sizes. You’ll have content that looks great and performs well, no matter where it’s viewed. We also advise on rollout strategies to make sure your video gets seen. From timing and frequency to platforms and post captions, we help create a distribution plan tailored to your audience. And if you’d like additional support, we can assist in managing campaigns and ad placement to amplify your reach.
Most importantly, we ensure that every video we create aligns with your brand identity and business objectives. You don’t need to be a tech expert or know the ins and outs of social media strategy. We’ll walk you through the process clearly and simply, so you feel confident at every stage. Our goal is to make things seamless, so you can focus on running your business while we focus on making your brand shine through powerful video content.
Pro Tips for Effective Video Distribution
Want to get the most value from your video content? It’s not just about making a great video; it’s about knowing how to use it effectively once it’s finished. We help our clients get better results by guiding them through simple but powerful strategies that increase visibility, engagement, and long-term value. First, format matters. Different platforms have different ideal dimensions and user behaviours. A video that performs well on YouTube in widescreen format won’t necessarily translate on TikTok, where vertical videos dominate. We recommend creating custom versions, square for Instagram, vertical for Stories and Reels, and landscape for websites or YouTube, so your video always looks its best.
Always keep mobile users in mind. Since the majority of viewers will be watching on phones, your content needs to be visually striking and easy to follow without sound. Add subtitles, bold graphics, and make sure the opening three seconds hook attention. Search visibility also counts. When uploading to platforms like YouTube or embedding videos on your website, use relevant keywords in your titles, descriptions, and tags. A well-optimised video can drive traffic for months, not just days. Repurposing is another smart move. From a single video shoot, we can create teaser clips, shorter edits, square promos, thumbnails, and even motion graphics. This approach extends your reach without needing to start from scratch every time.
Don’t just limit your video to social feeds. Use it on landing pages, in email newsletters, pitch presentations, and even during live events or exhibitions. A good video has value in multiple contexts. Finally, have a plan. Instead of sharing everything at once, roll out your content in phases. A structured release schedule builds momentum and keeps your audience engaged. Use analytics tools to monitor views, engagement rates, and audience retention, and then refine your approach based on real-world performance. Smart distribution means better results, and we’ll help you every step of the way.
Video Content Is Powerful, When Done Right
A beautifully shot video on its own isn’t enough. No matter how cinematic the visuals or how polished the production, it won’t deliver results if it doesn’t reach the right audience at the right time. That’s where a smart, well-executed video distribution strategy comes in. At Reverie Films, we understand that video is only powerful when paired with purpose. Our approach combines creative excellence with strategic insight to ensure your content doesn’t just look good, it performs.
Whether you’re creating a corporate film, launching a product, or building your presence on social media, we help you think beyond the edit. From the moment we begin planning your video, we’re already considering where and how it will be viewed. What platform is it for? Who’s watching? What action do we want them to take?
We then optimise your content for each platform’s unique format and audience behaviour. That means vertical cuts for TikTok and Instagram, widescreen versions for YouTube and websites, and square edits for Facebook and LinkedIn. We also advise on timing, posting frequency, captions, calls to action, and even paid advertising strategies to help your video stand out in a crowded digital space.
Our team works closely with you to ensure the entire process, from pre-production to final rollout, is aligned with your brand goals. If you need multiple pieces of content, we can plan an efficient shoot that captures everything you need in one go, creating a cohesive library of assets that can be used across your campaigns. At Reverie Films, we don’t just hand you a video and walk away. We partner with you to maximise its reach, impact, and longevity. So whether you're looking to generate leads, grow your brand, or connect with new customers, we’ll help you make sure your video gets seen, shared, and remembered.