Video Production: Your Key to Captivating Audiences Everywhere
Video dominates our digital landscape, permeating our phones, online spaces, shops, and streets. From Instagram Reels to TikTok and YouTube, it reigns as the preferred choice for content consumption. Why the ubiquity? The answer is clear: video is compelling. It's storytelling in motion, captivating audiences, and showcasing your brand in ways that demand attention. In today's fast-paced world, the power of video is undeniable. Don't just take our word for it - experience it for yourself.
Video Consumption Soars: Why Your Business Needs to Jump on Board.
According to invideo.io, in 2020, a staggering 96% of consumers increased their online video consumption. What's more, 9 out of 10 viewers are clamouring for more videos from brands and businesses. The average person spends 100 minutes per day immersed in video content, it's no surprise that Cisco stated online videos constituted over 82% of all consumer internet traffic by 2022 - a staggering 15-fold increase from 2017.
These statistics underscore a crucial reality: video has become ingrained in our online experience. It's not just a passing trend - it's a habit woven into our daily routines. As such, integrating video into your marketing and advertising strategy is no longer optional - it's essential for staying relevant and competitive. If your business isn't harnessing the power of video content, you're undoubtedly falling behind.
Insights from Wyzowl's 2022 Video Marketing Survey
The latest findings from Wyzowl's annual video marketing survey paint a compelling picture: video has firmly established itself as a cornerstone of modern marketing strategies. 86% of businesses now leverage video to market themselves, while an overwhelming 92% of marketers recognise its importance and value.
What's particularly noteworthy is the ease with which video content garners buy-in within organisations. Nearly half of respondents (46%) found it simpler to persuade others in their business of the value of video, while 38% cited its efficiency and reduced time investment compared to other content formats.
These statistics underscore a clear trend: marketers and digital firms are increasingly recognising the unparalleled potential of video content. In today's competitive landscape, integrating video into your business strategy isn't just advantageous—it's essential for driving growth, building brand awareness, and staying ahead of the curve.
Maximising ROI with Video Marketing: The Numbers Speak Volumes
Investing time and resources into video production is a strategic move, but what truly matters is the return on that investment. Thankfully, the data offers promising insights. Optinmonster reveals that an amazing 72% of customers prefer learning about a product or service through video content. Even more compelling, 84% admit to being swayed towards making a purchase after watching a brand's video.
According to WordStream, the impact extends beyond consumer engagement: marketers who harness the power of video experience a 49% faster growth in company revenue compared to those who don't. And when it comes to social media, the numbers are equally impressive. Social videos are shared a remarkable 92% of the time, garnering 12 times more shares than text and images combined. While it's challenging to quantify the exact impact on sales, one thing is certain: video ensures that more eyes are on your offerings, amplifying your brand's reach and potential for success.
Enough Statistics
After delving into a wealth of information, it's understandable if you're feeling a bit overwhelmed. But figuring out your next steps is where Reverie Films comes in. Whether you're already formulating a solid plan or feeling a bit lost in the video content landscape, we're here to guide you every step of the way. It all begins with a simple step: reaching out to us. Our process kicks off with a complimentary 30-minute consultation, where we'll discuss your goals, ideas, and vision. From there, we'll provide you with a free quote tailored to your needs.