Video Is Essential: The Numbers and Statistics Behind Video Production.
Video is everywhere. It fills our phones, floods our feeds, animates digital billboards, and plays endlessly in shops, streets, and public spaces. From Instagram Reels and TikToks to YouTube explainers and brand films, video has become the dominant form of communication in our digital age and for good reason.
In a world where attention is fleeting and competition is fierce, video cuts through the noise. It’s not just content, it’s storytelling in motion. It brings emotion, energy, and clarity to your message, making complex ideas feel simple and static brands feel alive. Whether you're aiming to inform, entertain, or inspire, video has the unique power to captivate and connect in a way that no other medium can.
This isn’t just a trend, it’s the new standard. And if your brand isn’t leveraging the power of video yet, you’re not just missing out. You’re falling behind. But don’t just take our word for it. Dive in, press play, and see for yourself what video can do.
The Ascendancy of Video in Digital Marketing
Video content continues to dominate the digital landscape, accounting for a staggering 82.5% of all web traffic. This statistic is a clear indicator of the immense appetite audiences have for visual storytelling. On average, people are now spending 19 hours per week watching online videos — a remarkable increase that reflects changing consumer habits and the rising importance of engaging, high-quality video content. For businesses, this represents a crucial opportunity: to stay competitive, video must be a central part of any content marketing strategy. Professional video production services are no longer optional; they are vital to cutting through the noise and capturing audience attention in an increasingly saturated market.
Impact on Consumer Behaviour
Video content plays a critical role in influencing customer decisions. A compelling 87% of consumers say that video has directly influenced them to make a purchase. The power of product videos, brand documentaries, and explainer videos cannot be underestimated — they not only showcase the value of a product or service but also build trust and humanise the brand. 96% of people report watching explainer videos to better understand a product or service before committing to a purchase. This highlights the effectiveness of well-crafted visual storytelling and the importance of investing in professional corporate video production to enhance clarity, credibility, and conversion rates.
Video Marketing Across Industries
The impact of video marketing extends across virtually every industry, proving its versatility and effectiveness:
Technology: Around 70% of tech companies rely on video to highlight product features, software walkthroughs, and updates. Animated explainers and demo videos are particularly popular for simplifying complex concepts.
Healthcare: 66% of healthcare providers use video content for patient education, awareness campaigns, and staff training. Human-centred stories and informative animations help improve communication and build trust.
Financial Services: With 58% leveraging video to explain services and promote financial literacy, institutions are using animated infographics, customer testimonials, and expert interviews to demystify finance.
Education: 74% of educational institutions incorporate video into learning materials. From e-learning courses to promotional films, video increases retention and engagement.
Retail & E-commerce: 68% of retail brands use video to showcase products, highlight features, and drive online purchases. Social video ads, UGC content, and product walkthroughs are standard practice.
Real Estate: A striking 73% of real estate firms utilise video tours, drone footage, and neighbourhood spotlights to attract buyers and renters.
Hospitality & Travel: 81% of travel and hospitality brands use video to capture the allure of destinations, accommodations, and experiences. Cinematic travel videos evoke emotion and inspire action.
Manufacturing: 59% of manufacturers use video to demonstrate assembly, maintenance, and behind-the-scenes processes, often with a focus on training or customer education.
Nonprofits: 57% rely on video storytelling to inspire donations, drive volunteerism, and communicate mission impact. Documentary-style content and campaign videos are especially effective.
Professional Services: 64% of consultants, agencies, and service-based businesses use video to build authority, explain processes, and humanise their brands.
This cross-industry adoption underlines how essential professional video production is for communication, education, and brand storytelling.
Social Media and Video Engagement
Social media platforms have emerged as powerful distribution channels for video marketing. They offer businesses the chance to reach highly targeted audiences with visually compelling and shareable content:
Instagram: 72% of users discover new products on Instagram, and 44% make purchases directly through the platform weekly. Short-form video content, such as Reels and Stories, is driving this trend. For brands, mobile-first vertical video formats must be part of the content strategy.
YouTube: As the world’s second-largest search engine, YouTube plays a major role in product research. 55% of consumers use it to learn more about products, and 40% have made purchases based on what they’ve seen. Consistent, high-quality video content on YouTube can boost discoverability and trust.
Mobile Viewing: With 75% of video views occurring on mobile devices, responsive design and vertically friendly formats are crucial. A mobile-first approach to video production ensures that content is accessible and effective across all devices.
These trends emphasise the growing need for businesses to work with professional video marketers who understand platform-specific requirements and can produce content that maximises engagement
Enhancing Brand Awareness and ROI
Video marketing delivers measurable results that significantly contribute to brand growth and business success:
90% of marketers report that video has helped increase brand awareness. From brand films to behind-the-scenes content, video makes a memorable impression that static images and text simply cannot replicate.
86% of marketers say video has increased traffic to their website. Strategically embedded videos on landing pages and service pages enhance user experience and improve SEO rankings.
Incorporating video into landing pages can increase conversion rates by up to 80%, making it one of the most effective tools for lead generation.
Video content is shared 12 times more on social media than text and image posts combined. This virality expands reach, enhances visibility, and fosters brand advocacy.
For businesses aiming to boost their marketing ROI, working with a skilled video production company is essential to create content that delivers impact and inspires action.
Future Outlook
The future of video marketing is poised for continued innovation and growth. The global digital video ad market is projected to reach $268 billion by 2029, driven by demand for personalised and immersive video experiences. Emerging technologies like AI are reshaping the video production landscape. An impressive 96% of marketers plan to integrate AI tools for tasks such as scripting, editing, and personalisation, streamlining workflows and enhancing creativity.
Interactive videos, live streaming, virtual tours, and shoppable content are also gaining momentum, offering new ways to engage audiences and drive conversions. Businesses that embrace these innovations and invest in professional video content will be better positioned to connect with their audiences in meaningful and memorable ways.
Conclusion
The data underscores the transformative power of video marketing in today's digital-first world. As attention spans shrink and competition grows, video offers a compelling way to engage audiences, simplify complex messages, and drive meaningful action. Whether you're a startup, SME, or enterprise-level brand, investing in high-quality, strategic video production is no longer optional — it's essential. By aligning your marketing goals with the power of professional video, you can amplify your message, build trust, and achieve lasting success in 2025 and beyond.