Trads
Client: Trads, Glasgow, Scotland
Production Type: Promotional
Deliverables: 4x 2-minute videos
Project Overview: Trads, a premium sunglasses brand, commissioned us to create two video campaigns: one showcasing their summer collection and another telling their brand story, capturing Trads’ signature blend of elegance, adventure, and effortless style.
Introduction
At Reverie Films, we love working with brands that have personality, ambition, and a story to tell. Based in Glasgow, we specialise in video production across Scotland and beyond, helping businesses bring their ideas to life through cinematic visuals and authentic storytelling.
When Trads, a Scottish sunglasses brand, approached us to create two large-scale campaigns, we knew we had an exciting opportunity to combine style, narrative, and travel into one creative journey. The first campaign, The Summer Collection, focused on lifestyle and energy, while the second, The Brand Story, explored emotion and transformation. Both aimed to strengthen Trads’ identity as a premium yet accessible brand with a distinctly Scottish soul and international appeal.
Campaign One: The Summer Collection
Pre-Production
To launch Trads’ new summer range, we planned a three-day shoot in Madrid that would capture everything the brand represents: confidence, spontaneity, and effortless style. Our team travelled from Glasgow alongside the brand’s founder, brand manager, two photographers, and a model. We also collaborated with local models from across Spain to ensure authenticity and diversity on screen.
Pre-production was vital. We began by aligning with Trads on visual identity and tone. Mood boards and shot lists were developed to capture the brand’s stylish yet relaxed personality, and logistics were carefully mapped to maximise efficiency. We secured a range of striking locations, rooftop bars, sun-drenched plazas, and vibrant city streets that reflected the carefree atmosphere at the heart of the brand.
As a video production company in Glasgow experienced in international shoots, our focus was on translating Trads’ creative vision into a cohesive, cinematic plan that would run smoothly on location.
Production
The first video was a commercial-style story featuring three models. It began with one model discovering a pair of Trads sunglasses before stepping out into the bustling Madrid sunshine, embracing the energy of the city. The narrative came full circle at a rooftop bar, where the models came together to capture the brand’s sociable, stylish essence.
The second video was a fast-paced highlight reel. Instead of following a storyline, it celebrated spontaneity, models dancing, laughing, and exploring Madrid with a sense of freedom and joy. The third film took audiences behind the scenes, documenting the journey from boarding a flight in Glasgow to the creative buzz of the shoot itself. This authentic, documentary-style approach gave fans a glimpse into Trads’ creative world and the people behind the brand.
Filming across multiple urban locations required flexibility, coordination, and an ability to adapt quickly to changing conditions. Our Glasgow-based video production team brought structure to the process while maintaining creative freedom, ensuring every moment captured felt genuine and alive.
Post-Production
In post-production, our editors focused on creating a unified visual language across all three videos. We established a consistent colour grade to tie together the sun-soaked visuals of Madrid with the brand’s modern identity.
The edits were energetic and rhythmic, combining dynamic cuts with smooth transitions that reflected the brand’s aspirational yet laid-back personality. Music was another key element; we chose upbeat, summery tracks that perfectly matched the visuals and tone.
Each film was then optimised for multiple digital platforms, from social media teasers to website banners, ensuring seamless integration across Trads’ marketing channels.
Results & Client Feedback
The Summer Collection campaign was a resounding success. The videos increased engagement across social platforms and gave Trads a rich library of visual content to use throughout the season. The client was thrilled with how we captured their brand’s confidence, warmth, and authenticity.
They praised our professionalism, attention to detail, and ability to manage an international shoot while maintaining a fun, collaborative atmosphere. The campaign helped Trads position itself as a premium Scottish brand with global appeal, establishing a strong creative foundation for future projects.
Campaign Two: The Brand Story
Pre-Production
The second campaign took a more narrative-driven approach, designed to deepen emotional connection with the audience. The concept centred around transformation, the idea that a pair of Trads sunglasses could transport the wearer to a brighter, more inspiring world.
Working closely with the client, we refined the script to ensure the story captured both imagination and emotion. We scouted two key locations: Offshore, a small independent coffee shop in Glasgow, and the sunny streets of Valencia. The contrast between Glasgow’s grey skies and Valencia’s golden light became the central metaphor of the film.
Pre-production also involved coordinating an ambitious two-location shoot, crafting a visual plan that would allow us to create seamless transitions between the two worlds, one grounded in reality, the other in escapism.
Production
The film followed a woman sitting alone in a coffee shop, staring out at the rain. When a mysterious box appears containing a pair of Trads sunglasses, she puts them on and is instantly transported to the warmth of Valencia. Each time she removes them, she returns to Glasgow until she finally decides to embrace the fantasy and step into her new world with confidence.
Filming across two countries required precision. Our Glasgow video production team focused on lighting and framing to ensure the transition between the two settings felt magical but believable. The contrast between the muted tones of Scotland and the golden glow of Spain was used deliberately to heighten the emotional impact of the story.
Post-Production
Editing played a crucial role in bringing the narrative together. Smooth, fluid transitions helped bridge the gap between the two worlds, while subtle visual cues guided viewers through the transformation.
Colour grading became one of the film’s most powerful storytelling tools. Glasgow scenes were treated with cool, subdued tones, while Valencia scenes radiated warmth and brightness. The shift in palette mirrored the emotional journey of the protagonist, from isolation to liberation.
The pacing of the edit was carefully balanced to maintain intrigue while keeping the narrative clear and engaging. The final result was a cinematic, uplifting brand story that resonated deeply with Trads’ target audience.
Results & Client Feedback
The Brand Story campaign expanded Trads’ identity beyond fashion, positioning them as a lifestyle brand rooted in emotion and creativity. The narrative-driven concept generated strong engagement online and provided a fresh way for audiences to connect with the brand.
Trads praised our ability to bring their vision to life and maintain consistency across both campaigns. The storytelling approach elevated their marketing and reinforced their identity as a modern Scottish brand with international style.
Challenges
Travel Logistics
Shooting across Madrid, Valencia, and Glasgow required detailed coordination. We managed flights, accommodation, and equipment transport while keeping everything on schedule. Careful pre-planning and constant communication ensured a smooth production process from start to finish.
Maintaining Brand Consistency
With multiple videos across two campaigns, consistency was key. We developed a unified colour palette, tone, and cinematographic style, ensuring that every video felt part of the same creative world.
Capturing Authenticity
Working with diverse models across different countries brought a natural energy to the project, but it also required experienced direction. We encouraged spontaneous interactions and relaxed performances to maintain authenticity, a core value in all Reverie Films productions.
Seamless Transitions Between Locations
For The Brand Story, connecting two vastly different environments was one of our biggest creative challenges. Through careful lighting, framing, and colour grading, we achieved seamless transitions that transformed the feel, both believable and magical.
Conclusion
Our collaboration with Trads was an inspiring experience that combined creativity, travel, and storytelling. From the sunlit rooftops of Madrid to the rain-soaked streets of Glasgow, these campaigns celebrated the spirit of adventure, style, and emotion that defines the brand.
For Reverie Films, this project demonstrated how video production in Glasgow and across Scotland can blend cinematic craftsmanship with brand strategy to deliver results that resonate. Each campaign reflected our approach, collaborative, professional, and deeply creative. If your brand is ready to tell its story through film, we’d love to help.
Trads | Summer Collection
Trads | Behind The Scenes
Trads | When In Madrid
Trads | Find Your Sunshine
