The Right Type of Video: Finding the Best Format for Your Business

Introduction

Video is one of the most powerful ways to tell your story, but not all videos serve the same purpose. From cinematic brand films to social clips, each format plays a unique role in how audiences see and remember your brand. Choosing the right type isn’t about what looks best, it’s about what works best for your goals, audience, and platform. This guide breaks down six key types of video every business should know. You’ll learn what each format does best, when to use it, and how professional production turns strategy into results.

Corporate Videos: Build Trust and Communicate Your Brand Clearly

Modern corporate video goes far beyond boardroom shots and talking heads. It’s your chance to introduce your organisation, communicate your values, and showcase your people in a way that feels authentic and credible.

Corporate videos can include founder interviews, brand overviews, training films, or client stories, all designed to build confidence and trust. A strong corporate video anchors your website, strengthens presentations, and serves as a long-term marketing asset that keeps performing. When executed with high production quality and clear messaging, it becomes a reflection of your brand’s reliability. For businesses across Scotland, investing in corporate video production signals professionalism and earns long-term audience loyalty.

Promotional Videos: Energy, Excitement, and Impact

When you need to launch a product, announce an event, or drive attention quickly, promotional video is your best tool. Short, dynamic, and visually bold, these pieces are crafted to grab attention within seconds.

A good promo video tells a story, introducing a problem, offering a solution, and motivating your audience to act. With clear scripting, tight pacing, and high-energy editing, they’re perfect for website banners, paid ads, and email marketing campaigns. Promotional videos don’t just spark interest, they convert it into measurable engagement. At Reverie Films, we plan each campaign strategically through our production process ensuring every frame supports your message and call to action.

Documentary Storytelling: Authentic and Memorable

Documentary-style video connects with audiences through real stories and genuine emotion. It’s ideal for mission-driven organisations, educational initiatives, and brands that want to go beyond promotion to share meaning and purpose.

This approach blends interviews, lived experiences, and cinematic visuals to inspire empathy and understanding. Whether short-form advocacy pieces or full-length films, documentary storytelling encourages deep engagement and builds lasting credibility.

Our team’s background in long-form filmmaking shapes how we approach every project, blending narrative depth with strategic goals. Learn more about our creative philosophy on our about page.

Event Videography: Capture the Energy, Extend the Moment

Events, conferences, and product launches may last a day, but their impact can live on. Event videography captures key moments so they can be shared, celebrated, and repurposed across your channels.

Highlight reels create excitement for future events, while full-length edits add value for attendees and stakeholders. Whether it’s an awards ceremony, live performance, or company milestone, high-quality event videos turn experiences into marketing assets that keep working year-round.