Queen Margaret University
Client: Queen Margaret University, Edinburgh, Scotland
Production Type: Promotional
Deliverables: 1x 2-minute video
Project Overview: Queen Margaret University in Edinburgh approached us with a bold and exciting brief: to produce a high-energy, stylish video that would give prospective students a vibrant snapshot of campus life. The aim was to create a 90-second film that could live across their website and social channels, showcasing their facilities, environment, and course offerings in a way that was both visually engaging and true to their brand. This project was an opportunity to reflect the spirit of QMU, dynamic, inclusive, creative, and connected — and we were thrilled to bring that to life through film.
Pre-Production & Concept Development
Before a single frame was shot, we worked closely with the QMU team to fully understand the heart of what they wanted to communicate. They needed a film that would appeal to both local and international students, covering not just the academic side of university life, but the day-to-day experience of being on campus.
We developed a structured shot list and visual treatment that balanced energy, variety, and authenticity. Our goal was to capture a wide range of locations and moments from the main academic buildings and lecture halls to the quieter spaces like the library and The Nook, the more social hubs like Maggie’s bar, and the lively outdoor areas including the gym, football pitches and walking paths. We also built in dedicated time to film real classes across key subjects, including nursing, podiatry, music, and performing arts. Our pre-production process ensured that by the time filming began, everyone was aligned, QMU knew exactly what to expect, and we had a clear roadmap to deliver their vision.
Filming
We filmed over the course of multiple days, working around live classes and the natural rhythm of student life to capture everything in a way that felt authentic and unobtrusive. Our team moved seamlessly through the campus, keeping the production agile and low-impact, allowing real moments to unfold without interruption.
With a focus on smooth camera movement and the use of natural light, we captured cinematic footage in a wide range of locations. We explored the heart of the university within the Main Building, filming lecture halls and labs in action. We spent time in the student accommodation to reflect on what everyday life looks like for both local and international students. From there, we moved through the more social spaces, Maggie’s bar and restaurant, the on-campus Starbucks, The Nook, where students unwind, and the Library, a hub of focused energy and quiet study.
We also brought the surrounding environment into the story, filming at the duck pond, along running and walking paths, at the 5-a-side football pitches, and by the train line that conveniently connects the campus to Edinburgh city centre. Course-specific footage was a key part of the shoot as well, and we captured immersive moments inside nursing labs, dance studios, music rooms, acting workshops, and podiatry sessions — each one giving a glimpse into the hands-on, creative teaching at QMU.
Throughout the shoot, we stayed focused on one central idea: creating a fast-paced, visually compelling narrative that felt true to student life — something future applicants could see themselves in.
Editing & Post-Production
In the edit, we brought everything together with a tight, rhythmic structure and energetic pacing. We paired the visuals with upbeat music and carefully chosen sound design to keep the film feeling fresh and modern, all while staying in line with QMU’s brand tone. Transitions were used creatively to keep the video flowing smoothly from location to location, and colour grading gave the film a bright, welcoming, and professional look. We ensured that every frame served a purpose and contributed to the larger story — that QMU is a place of creativity, connection, and opportunity.
Final Result
The finished video was a vibrant, 90-second showcase of Queen Margaret University — a modern, accessible, and inspiring place to study. It’s now proudly featured on their website and across social media, acting as a key visual piece for prospective students exploring what QMU has to offer. From campus facilities to the cultural and academic life of students, the film gives a complete, compelling picture in just a minute and a half.
Client Feedback
The QMU team were thrilled with the final result. The video exceeded expectations in both look and feel, delivering the high-energy and stylish tone they were aiming for. It not only captured the university’s personality but also served as a highly versatile asset that could be used across multiple platforms to attract a wide audience of future applicants.
Challenges & How We Solved Them
Every production comes with its own unique set of challenges, and this one was no different. One key challenge was filming in active spaces without disrupting students or staff. With classes, library sessions, and rehearsals running throughout the day, we had to be flexible and discreet, ensuring we captured what we needed without interfering with the daily flow of university life.
Another challenge was maximising visual diversity within a tight 90-second window. Our pre-production planning played a crucial role here. Because we had developed such a clear vision and schedule in advance, we were able to move efficiently, film a wide range of environments and activities, and give every scene its moment without compromising on quality or pace.
Thinking About Your Project?
If you're a university, college, or educational institution looking to showcase what makes your environment unique, we can help. At Reverie Films, we specialise in producing cinematic, high-impact films that tell your story with energy and authenticity. We manage every part of the process, from concept development to final delivery, and we understand how to work within live educational settings without disruption.
Our team brings years of experience, creative insight, and a calm, professional approach to every project, ensuring you get content that reflects your values and leaves a lasting impression. Get in touch with us today and let’s talk about how we can bring your story to life.
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