Olympus Academy Trust
Client: Olympus Academy Trust, Bristol, England
Production Type: Promotional
Deliverables: 6x 90-second videos
Project Overview: Olympus Academy Trust, a multi-academy trust overseeing several schools in Bristol, required a series of promotional videos to showcase their institutions. The goal was to provide prospective parents with a compelling visual representation of the schools, highlighting their environments, facilities, and daily student life. The trust wanted engaging content that would encourage parents to enrol their children.
Our Approach
Pre-Production Planning
We worked closely with Olympus Academy Trust to define key messaging, visual style, and logistical details. This included scripting, shot lists, and scheduling. Our emphasis on communication and collaboration ensured that every stakeholder was aligned before filming began. Our transparent workflow allowed the client to have full visibility on how we planned to bring their vision to life. This careful pre-production phase laid the foundation for an efficient shoot, ensuring that we captured exactly what was needed to make the videos impactful.
Filming
Over five days, our team filmed at six schools under the trust. Our crew included a director, cinematographer, and editor who worked seamlessly together to ensure uniformity in the videos. The director focused on storytelling and consistency, the cinematographer captured both dynamic and intimate moments, and the editor ensured a smooth narrative across all six videos. We used two different cameras: one for wide shots to establish the setting and another for tighter angles to capture intimate reactions from students. Additionally, we utilised both ground and aerial drone footage to create a unique and dynamic perspective of the schools, showcasing their facilities and grounds from multiple viewpoints. Our ability to engage with students and staff naturally allowed us to capture footage that felt warm, welcoming, and inviting. We prioritised flexibility to adapt to real-time challenges, such as weather changes or last-minute schedule adjustments, ensuring seamless execution.
Post-Production & Editing
The footage was carefully edited to align with the trust’s branding, incorporating dynamic visuals, professional voiceovers, and subtle motion graphics. Our editor ensured smooth transitions, coherent narratives, and an engaging final product. Thanks to our well-planned pre-production and precise filming, post-production was streamlined, allowing us to craft visually stunning, emotionally engaging videos that told a cohesive story across all six schools. By integrating high-quality colour grading and sound design, we elevated the videos to a professional standard that aligned perfectly with the trust’s vision.
Final Delivery & Client Feedback
After reviewing initial drafts, we made refinements based on client feedback before delivering the final six videos for online distribution. Our collaborative approach meant that Olympus Academy Trust was actively involved in shaping the final versions, ensuring they fully met their goals and expectations. The trust expressed their appreciation for our meticulous approach and the final product, highlighting how the videos perfectly encapsulated the essence of their schools.
Challenges
Travel Logistics
Our team had to travel from Glasgow to Bristol, ensuring efficient scheduling to complete filming across six schools over five days. This required careful planning, coordination, and adaptability to make the most of our time on-site without disrupting school activities. Our ability to manage logistics effectively ensured that every shoot was conducted smoothly and without delays.
Consistency Across Videos
While each school had its unique character, the videos needed to maintain a consistent brand identity for the trust. We collaborated closely with the Head of Marketing and the Trust’s CEO to ensure that all essential elements were captured. We leveraged our expertise in storytelling and brand cohesion to ensure that all six videos aligned visually and thematically, reinforcing the trust’s core values while allowing each school’s individuality to shine.
Capturing Authenticity
The content had to reflect real student experiences while maintaining a polished, promotional style. We held in-depth discussions with each school to understand the key aspects of students' daily lives that needed to be showcased. Our team focused on creating a balance between professional production quality and genuine, unscripted moments that truly represented the schools' environments. Through careful direction and a keen eye for candid interactions, we were able to achieve this authenticity.
Results
Olympus Academy Trust successfully launched a series of promotional videos across its website and social media platforms, significantly enhancing its digital presence. The campaign aimed to showcase the unique environments and daily life within the trust's schools, using engaging visuals to connect with current and prospective families. The response was overwhelmingly positive, with parents and staff praising the videos for their informative and captivating content. Their feedback highlighted how effectively the videos communicated the values, atmosphere, and strengths of the schools. Following the launch, the trust reported a noticeable increase in interest and enquiries from prospective parents. This clear uptick in engagement underscored the tangible impact that high-quality video marketing can have on school promotion and community outreach.
Conclusion
This project demonstrated our ability to produce high-quality, strategic video content tailored to our client’s needs. By prioritising communication, collaboration, and transparency, we ensured a seamless production process and delivered compelling promotional content that captured the essence of Olympus Academy Trust’s schools. Our expertise in pre-production, cinematography, and post-production resulted in a series of visually stunning and emotionally resonant videos that the client loved. The final videos served as a powerful marketing tool, helping the trust attract new enrolments and strengthen its brand identity.
Stoke Lodge
Charborough Road
Meadowbrook
Callicroft
Filton Hill
Bradley Stoke
