Noisy Clan
Client: Noisy Clan
Production Type: Promotional
Deliverables: 2x 2-minute video
Project Overview: Noisy Clan, a Scottish music company dedicated to innovative and user-friendly music products, approached Reverie Films to create two distinct videos for their latest product, The Wee Stand. The goal was to craft a compelling launch video that would introduce The Wee Stand in a visually striking and engaging manner and an instructional video that demonstrated the product’s unique features and usability. Our team collaborated closely with Noisy Clan throughout the process to ensure the videos aligned with their brand identity and communicated the stand’s versatility, portability, and ease of use.
Concept Development & Pre-Production
Promotional Video
The challenge was to create a visually captivating story that not only introduced The Wee Stand but also conveyed its key selling point: it can be used anywhere. We worked extensively with Noisy Clan during concept development to establish the perfect narrative. After several discussions and creative sessions, we settled on the idea of showcasing musicians from diverse backgrounds using the stand in a variety of environments.
Key Pre-Production Steps:
Creative Concept Development: Brainstormed various narrative approaches and settled on a performance-based, dynamic storytelling style.
Storyboarding & Shot Planning: Created a detailed storyboard outlining each musician's environment, setup, and the flow of the video.
Location Scouting: Identified and secured multiple locations that would best showcase the versatility of The Wee Stand.
Casting & Music Composition: Hired four real musicians to perform a bespoke piece, composed specifically for this project, ensuring that the visuals and audio complemented each other seamlessly.
Instructional Video
For the instructional video, clarity and precision were paramount. We collaborated with Noisy Clan’s lead product designer to structure an easy-to-follow demonstration of The Wee Stand’s features and setup process.
Key Pre-Production Steps:
Scripting & Structuring: Developed a concise yet informative script for the product demonstration.
Filming Strategy: Planned a straightforward, well-lit studio setup that would highlight the stand’s features clearly.
Equipment & Setup: Ensured optimal lighting, camera angles, and framing to provide an engaging yet informative viewing experience.
Production
Promotional Video Shoot
Filming took place across multiple locations, each chosen to illustrate the stand’s portability. We worked with each musician to capture natural, fluid performances while seamlessly integrating The Wee Stand into their setups. The shoot involved a combination of:
Dynamic camera movements to enhance the visual appeal.
Natural lighting combined with controlled artificial lighting for consistency.
Creative transitions to connect each musician's performance into a single cohesive piece.
Instructional Video Shoot
The instructional video was filmed in a controlled studio environment with:
A clean, minimalist backdrop to keep the focus on the product.
Close-up and wide-angle shots to demonstrate every feature in detail.
A structured, step-by-step approach to ensure clarity.
Post-Production
Promotional Video Editing
One of the most challenging yet rewarding aspects of post-production was ensuring that all four musicians appeared to be playing the same piece in perfect sync. This involved:
Precision editing to stitch together multiple performances seamlessly.
Layered audio mixing to balance each musician’s contribution and create a harmonious final composition.
Color grading to unify the different environments while maintaining a natural and cinematic look.
Instructional Video Editing
For the instructional video, clarity and accessibility were our main priorities. The editing process included:
Clean cuts and transitions to ensure smooth, digestible information flow.
Text overlays and graphics to emphasize key product features.
Audio refinement to enhance the presenter’s voice and remove any distractions.
Results & Client Feedback:
The videos successfully captured Noisy Clan’s vision and provided the brand with high-quality content for marketing and sales purposes. The promotional video created strong engagement across social media and e-commerce platforms, while the instructional video served as an essential resource for potential buyers and customers. Noisy Clan praised Reverie Films for our attention to detail, creative approach, and ability to bring their product to life in a compelling and visually engaging manner.
Conclusion
This project exemplifies how video production can elevate product marketing by blending storytelling, creativity, and technical expertise. Working with Noisy Clan reinforced the importance of collaboration and innovative thinking in crafting videos that not only showcase a product’s features but also connect with audiences on a deeper level. At Reverie Films, we strive to create visually striking, impactful content that brings brands to life. If you're looking for high-quality video production that tells your story in a compelling way, get in touch with us today.
The Wee Stand - Commercial
The Wee Stand - Instructional Video
