Noisy Clan
Client: Noisy Clan, Edinburgh, Scotland
Production Type: Promotional
Deliverables: 2x 2-minute videos
Project Overview: Noisy Clan, a Scottish music company, partnered with us to produce two videos for The Wee Stand: a dynamic launch video and a clear instructional piece showcasing the product’s design, features, and ease of use.
Introduction
At Reverie Films, we believe that every product has a story, and that story deserves to be told with creativity and care. As a video production company based in Glasgow, we specialise in helping brands bring their ideas to life through cinematic storytelling, strong visuals, and thoughtful collaboration.
When Noisy Clan approached us to create a set of promotional and instructional videos for The Wee Stand, their innovative portable music stand, we saw an opportunity to produce something dynamic, authentic, and distinctly Scottish. The goal was simple: show that this compact, beautifully engineered product could be used anywhere, by any musician, without compromise.
This project perfectly combined our experience in corporate video production in Glasgow with our passion for music and storytelling. From concept development to delivery, we worked side by side with Noisy Clan to craft two complementary videos that connected with both musicians and audiences worldwide.
Concept Development & Pre-Production
Promotional Video
The challenge was to introduce The Wee Stand in a way that went beyond a simple product showcase. Together with Noisy Clan, we developed the concept of following a diverse group of musicians performing in completely different settings, from rehearsal spaces to scenic outdoor locations. Each environment demonstrated the product’s portability and adaptability, visually reinforcing its key message: The Wee Stand can be used anywhere.
During pre-production, we collaborated closely with Noisy Clan’s creative team to refine the tone, pace, and structure of the video. Our discussions led to a performance-based storytelling approach that blended artistic flair with functional messaging.
The pre-production phase included:
Creative brainstorming: Exploring narrative directions before selecting a performance-driven structure.
Storyboarding and shot lists: Mapping out transitions, performance sequences, and visual connections between locations.
Location scouting: Choosing a variety of visually distinctive sites across Glasgow that reflected the stand’s versatility and design.
Casting and music composition: Selecting real musicians to maintain authenticity and commissioning an original piece of music to tie the performances together.
This planning stage was vital to ensuring the final film would feel both natural and polished, combining creativity with precision, an approach we bring to every video production project in Scotland.
Instructional Video
While the promotional video focused on emotion and performance, the instructional video had a different purpose: to educate. Clarity, structure, and accessibility were key. We wanted to create an engaging, easy-to-follow guide that showcased the stand’s features in a professional yet approachable way.
Our team worked directly with Noisy Clan’s lead product designer to build a detailed script and shot plan. We created a calm, well-lit home setting that allowed viewers to focus solely on the stand and its functionality. Camera angles, lighting, and framing were carefully chosen to highlight every detail, while the tone remained friendly and instructional.
As with all our corporate video productions in Glasgow, we approached this project with precision and care. The result was a shoot designed for both clarity and visual appeal, ensuring the instructional video would become a valuable tool for product education and sales support.
Production
Promotional Video Shoot
Filming took place across several carefully chosen locations, each representing a different facet of a musician’s world. From cosy living rooms to rehearsal studios and outdoor settings, every scene demonstrated The Wee Stand’s adaptability.
We collaborated closely with each performer to capture genuine, expressive moments. Our directors encouraged a natural flow, allowing the musicians to play freely while our cinematographers focused on creative composition and movement.
To maintain a professional, cinematic look, we used a combination of handheld and stabilised shots, dynamic camera moves, and both natural and controlled lighting setups. This mix brought energy and cohesion to the footage. The end goal was to make each performance feel spontaneous yet visually seamless, a hallmark of high-quality video production in Glasgow.
Instructional Video Shoot
For the instructional film, the environment was intentionally minimal and distraction-free. We wanted viewers to focus solely on the product and its features. A simple home-studio setup created an approachable, relatable atmosphere that mirrored real-life use.
We alternated between close-up and wide-angle shots to give a complete view of the product’s design and function. Every scene was guided by a clear, step-by-step script to maintain structure and pacing. The filming process was smooth and efficient thanks to our detailed pre-production work, ensuring that each moment captured served the overall narrative of clarity and usability.
Post-Production
Promotional Video Editing
The editing stage was where the magic truly came together. One of the most challenging yet rewarding tasks was synchronising footage from four separate musicians, filmed in different environments, into one cohesive performance.
Our editors carefully aligned timing, rhythm, and visual flow so that every transition felt fluid and connected. To strengthen the sense of unity, we blended each musician’s individual part into a shared composition, creating the illusion of one collaborative performance.
Colour grading played a crucial role in maintaining visual consistency across locations. We chose a natural, slightly cinematic tone that complemented the musical energy while preserving each setting’s character. This unified palette made the final piece feel professional, polished, and emotionally engaging, exactly what Noisy Clan envisioned.
Instructional Video Editing
The editing process for the instructional video focused on precision and simplicity. We aimed to make each step easy to follow without unnecessary complexity. Clean transitions, clear audio, and well-paced visuals helped guide viewers naturally through the demonstration.
To enhance clarity, we refined the sound mix to ensure the presenter’s voice remained crisp and intelligible. Background noise was minimised, and subtle music was added to maintain a calm, professional tone. The result was a concise, effective instructional video that balanced education with visual quality, the perfect companion to the performance-driven promotional film.
Results & Client Feedback
The two videos successfully delivered on Noisy Clan’s vision. The promotional film generated strong engagement across social media and e-commerce platforms, helping to raise brand awareness and showcase The Wee Stand’s unique features to a global audience. The instructional video became a key sales asset, providing customers with a clear, helpful walkthrough of how to assemble and use the product.
Noisy Clan praised our attention to detail, creativity, and professionalism throughout the process. They highlighted how well we captured the essence of their brand and product, describing the final videos as “engaging, polished, and completely on-brand.”
For us at Reverie Films, this collaboration was an opportunity to demonstrate how corporate video production in Scotland can go beyond the traditional. It was about turning a product launch into an engaging story that connected emotionally with audiences while still serving practical business goals.
Conclusion
Working with Noisy Clan on The Wee Stand project was a brilliant example of what can be achieved when creativity and collaboration come together. From concept development to delivery, our Glasgow-based team handled every detail, ensuring both films reflected the same care and craftsmanship that define the product itself.
At Reverie Films, we take pride in being a video production company in Glasgow that blends artistry with strategy. Whether we are producing a corporate campaign, a brand film, or a product documentary, our approach is always the same: listen, collaborate, and deliver work that exceeds expectations. If your organisation is looking for a video production company in Scotland that can create high-quality, story-driven content, we would love to collaborate with you.
The Wee Stand | Commercial
The Wee Stand | Instructional Video
