Noisy Clan
Client: Noisy Clan, Edinburgh, Scotland
Production Type: Promotional
Deliverables: 2x 2-minute videos
Project Overview: Noisy Clan partnered with Reverie Films to create two videos for The Wee Stand, a portable music stand designed for musicians. The project included a dynamic promotional film to introduce the product with energy and personality, alongside a clear instructional video showing how the stand works in practice. Together, the two films gave Noisy Clan a set of video assets that could support launch, marketing, product education and customer confidence.
The Brief
Noisy Clan needed video content to support the launch and communication of The Wee Stand, a compact, portable music stand designed for musicians.
The project had two clear requirements. The first was to create a promotional video that would show the product in a way that felt engaging, musical and true to the Noisy Clan brand. This film needed to do more than demonstrate a product. It had to communicate the feeling behind it: freedom, portability, creativity and the idea that The Wee Stand could be used by musicians in different spaces and situations.
The second requirement was more practical. Noisy Clan also needed an instructional video that explained the product clearly and helped customers understand how to assemble and use it. This video needed to feel simple, useful and easy to follow, while still matching the quality and tone of the wider brand.
The brief was to create two separate films that served different purposes but still felt connected. One needed to build interest and emotion. The other needed to build understanding and confidence.
The Challenge
The main challenge was creating two videos for the same product without making them feel repetitive.
The promotional film and the instructional film had very different jobs to do. The promotional video needed to feel expressive, visual and performance-led. It had to show The Wee Stand in the context of real musicians and different environments, helping audiences understand the product through atmosphere and use rather than explanation alone.
The instructional video needed a different kind of clarity. It had to slow things down, focus on the product and guide viewers through the details without feeling flat or overly technical. Every shot needed to make the process easy to understand.
There was also a balance to strike between creativity and function. The product had to look good, but it also had to be understood. The films needed to reflect the personality of Noisy Clan while still giving potential customers a clear sense of what The Wee Stand is, how it works and why it is useful.
Our Approach
We approached the project by treating the two videos as separate pieces with a shared purpose.
The promotional film was built around energy, performance and movement. Rather than creating a simple product showcase, we wanted to show The Wee Stand in use by musicians across different settings. The idea was to communicate portability and versatility through the rhythm of the film itself.
The instructional video was built around simplicity and precision. The focus was on making the product easy to understand. Camera angles, framing, lighting and pacing were all planned to help the viewer follow each step clearly, without distraction.
Across both films, the aim was to keep the work polished, warm and useful. The project needed to feel creative enough to support the product launch, but practical enough to serve Noisy Clan’s wider sales and customer support needs.
Developing the Promotional Film
The promotional video was designed to show The Wee Stand as part of a musician’s world.
We developed a concept that followed musicians using the product in different locations, from indoor performance spaces to more open and atmospheric environments. Each setting helped communicate a different part of the product’s appeal: portability, flexibility, ease of use and the way it fits naturally into a musician’s routine.
The film needed to feel musical in its structure as well as its subject. Movement, pacing and performance were central to the visual language. We wanted the finished video to feel like a brand piece rather than a standard product demonstration.
This meant paying close attention to the rhythm of the edit, the connection between locations and the way each musician was introduced on screen. The product remained central, but the film also gave space to the people using it.
Creating the Instructional Video
Alongside the promotional film, we created a separate instructional video focused on clarity.
The purpose of this video was to help customers understand The Wee Stand quickly and confidently. It needed to show the product’s design, features and setup process in a way that felt calm, structured and easy to follow.
We worked with Noisy Clan to shape the flow of the video so that each stage made sense on screen. The setup was kept simple and controlled, allowing the viewer to focus on the product without unnecessary visual noise.
The tone was important. Instructional content can easily feel dry, but this video still needed to feel like part of the Noisy Clan brand. The result was a clear, approachable product walkthrough that supported the more expressive promotional film.
Filming the Project
The production was planned around the different needs of each video.
For the promotional film, we focused on capturing expressive performance moments, product use and visual variety. The shoot involved different locations, musicians and setups, giving the film enough range to feel dynamic while still staying coherent.
The filming style combined natural performance with carefully composed visuals. We wanted each musician to feel comfortable and each environment to contribute something to the story of the product. The aim was to make the product feel useful and desirable without making the film feel overly staged.
For the instructional video, the approach was more controlled. The camera needed to show the product clearly, with each action framed in a way that would be easy for viewers to follow. Lighting, sound and pacing were all kept clean and practical, supporting the instructional purpose of the film.
Building Two Connected Films
One of the most important parts of the project was making sure the two videos worked together.
Although the promotional film and instructional video had different roles, they were both part of the same product launch. They needed to feel connected through tone, quality and visual consistency.
The promotional film gave audiences a reason to care. It showed The Wee Stand in use, connected the product to music and performance, and helped communicate the personality behind the brand.
The instructional video gave audiences the confidence to understand the product. It answered practical questions, showed how the stand worked and gave customers a useful reference point after discovering or purchasing it.
Together, the two videos created a stronger customer journey. One film built interest. The other supported understanding.
Post-Production and Delivery
The edit for the promotional film focused on rhythm, energy and visual connection.
We brought together footage from different musicians and settings, shaping the material into a performance-led film that felt cohesive and engaging. The challenge was to make the different locations and contributors feel part of one clear story, while keeping the product visible and purposeful throughout.
Colour grading helped create a consistent visual finish across the promotional film, giving the different scenes a unified look while preserving the character of each location. The pacing was shaped to feel musical, natural and polished.
For the instructional video, the edit focused on simplicity and flow. Each step needed to be clear, well-paced and easy to follow. Clean transitions, crisp audio and careful shot selection helped guide the viewer through the demonstration without unnecessary complexity.
Both films were prepared as practical video assets that Noisy Clan could use across its website, social media, e-commerce activity, product communications and customer support.
The Finished Videos
The final project gave Noisy Clan two distinct but connected videos for The Wee Stand.
The promotional film introduced the product through performance, atmosphere and movement. It positioned The Wee Stand as a useful, portable and musician-focused product, showing how it could fit into different creative environments.
The instructional video provided a clear explanation of the product and how it works. It gave customers a practical guide they could return to, helping reduce confusion and support confidence around the product.
Together, the two videos gave Noisy Clan a more complete way to communicate the value of The Wee Stand. Rather than relying on one video to do everything, the project created two focused pieces of content, each with its own purpose.
What This Project Shows
This project shows the value of creating different types of video content around the same product.
A promotional video can help people understand the feeling, value and personality behind a product. An instructional video can help people understand the details, features and practical use. When the two work together, they can support the full journey from discovery to decision-making.
For Noisy Clan, the goal was not only to show what The Wee Stand looked like. It was to show why it mattered, how it worked and how it could fit into the lives of musicians.
By combining creative product storytelling with clear instructional content, we were able to deliver a set of videos that felt polished, useful and true to the brand.
Looking for Product, Brand or Instructional Video Production?
Reverie Films works with businesses, brands and organisations to create video content with a clear purpose. Whether you need a promotional product film, a brand video, an instructional video, a product walkthrough or a set of launch assets, we can help shape the idea, plan the production and create content that feels clear, polished and useful.
If you are planning a project and need more than one type of video, we can help you work out what each film needs to do and how they should work together.
The Wee Stand | Commercial
