Noisy Clan

Concept Development & Pre-Production

Promotional Video

The central challenge was to craft a visually compelling story that not only introduced The Wee Stand but clearly communicated its key selling point: it can be used anywhere. To bring this vision to life, we collaborated closely with Noisy Clan during the concept development phase, engaging in multiple discussions and creative sessions to shape the narrative. Together, we landed on the idea of showcasing musicians from diverse backgrounds performing in a variety of environments, each one seamlessly integrating The Wee Stand into their setup. This performance-based, dynamic storytelling approach allowed us to highlight the stand’s versatility engagingly and authentically.

Pre-production involved several key steps. We began with creative concept development, brainstorming narrative directions before settling on our final performance-driven concept. A detailed storyboard was created to map out each musician’s setting, performance flow, and visual transitions. We then scouted and secured a range of visually distinctive locations that would best demonstrate the stand’s portability. Finally, we cast four real musicians and commissioned a bespoke composition tailored to the project, ensuring that both the visuals and music worked in perfect harmony.

Instructional Video

For the instructional video, clarity and precision were paramount. To ensure the demonstration was both informative and easy to follow, we worked closely with Noisy Clan’s lead product designer to carefully structure the presentation of The Wee Stand’s features and setup process.

The pre-production phase was essential in laying the foundation for a smooth shoot. We began by scripting a concise yet detailed walkthrough that would guide viewers through the product’s functions step by step. A simple, well-lit studio setup was planned to maintain focus on the stand, allowing each feature to be showcased. Special attention was given to camera angles, lighting, and framing to create a clean, engaging visual style that enhanced both comprehension and visual appeal.

Production

Promotional Video Shoot

Filming took place across multiple locations, each carefully selected to highlight the portability and versatility of The Wee Stand. We collaborated closely with each musician to capture authentic, fluid performances that seamlessly incorporated the stand into their natural playing environments.

To elevate the visual storytelling, dynamic camera movements were used to add energy and flow to the footage. A blend of natural and controlled artificial lighting ensured visual consistency across the various locations, creating a polished and professional look. Creative transitions were then employed in post-production to connect each musician’s performance, weaving them together into a single, cohesive piece that effectively showcased the product in action.

Instructional Video Shoot

The instructional video was filmed in a controlled studio environment designed to keep the viewer’s attention firmly on the product. A clean, minimalist backdrop was used to eliminate distractions and create a sleek, professional setting that highlighted every detail.

Throughout the shoot, a mix of close-up and wide-angle shots captured the product from multiple perspectives, allowing each feature to be demonstrated clearly and effectively. The content was presented in a structured, step-by-step format to ensure maximum clarity, guiding viewers through the process with ease and precision.