Decisions, Decisions: Breaking Down the Many Types of Video Production.

Choosing the Right Video for Your Brand: A Guide to Video Production

So, you know you need a video. That’s a great first step. But once you start exploring your options, it can quickly become overwhelming. Should you create a sleek corporate video to introduce your company? A punchy promotional clip to launch a product? A documentary-style film to tell your brand story? What about event coverage, customer testimonials, animated explainers, or short-form content for social media? The list of possibilities is long, and each comes with its own strengths, requirements, and creative direction.

Choosing the right type of video is not just a creative decision. It is a strategic one. A well-made video that misses the point or reaches the wrong audience can do more harm than good. On the other hand, the right format can make your message clearer, your brand stronger, and your impact greater. It is not just about how good your video looks on screen. It is about how well it communicates, connects, and converts.

You also need to think about your goals and your budget. Are you trying to build trust with potential customers? Do you want to increase sales? Are you showcasing a product, capturing an event, or simply building brand awareness? Each objective points to a different type of video. For example, a polished brand story might be perfect for your homepage, while short, energetic videos are better suited for Instagram or TikTok. The key is to start with clarity. Understand what you want your video to achieve, then choose the style and format that supports that goal. In the next section, we’ll walk through the main types of video content available, what they are best used for, and how they can bring real value to your business. Let’s make sure your next video hits the mark.

Corporate Videos: Build Trust, Boost Engagement

Corporate videos are often misunderstood. People tend to associate them with dull boardroom shots, stock music, and endless charts. But in reality, a well-crafted corporate video can be one of the most powerful tools in your brand’s communication strategy. These videos are about more than just information. They are about identity. They offer a chance to showcase who you are, what you stand for, and how you operate, all in a way that feels authentic, professional, and compelling.

Whether you are creating an about-us video to introduce your company to potential clients, a product demo that explains your offering, or internal training content designed to educate your team, the goal is always the same. You want to build trust, share knowledge, and strengthen relationships. A strong corporate video can communicate your values, clarify your services, and create a sense of connection with viewers, whether they are customers, partners, or employees.

At Reverie Films, we believe that corporate video should never feel generic. We create content that reflects your unique brand personality and tells your story with clarity and impact. Our approach combines dynamic visuals, engaging interviews, and cinematic production to ensure your message lands with confidence. We work closely with clients to understand their goals, values, and voice, then bring that to life through carefully planned and beautifully executed video. Corporate videos are incredibly versatile. They work well on your business website, at live presentations, in onboarding processes, and during stakeholder meetings. They are also ideal for brand storytelling, helping to humanise your business and create a deeper emotional connection with your audience. Used well, a corporate video does more than explain. It inspires, connects, and elevates. And that is what makes it such a valuable investment for any forward-thinking business.

Promotional Videos: Make an Impact Fast

If you are looking to create something sleek, eye-catching, and designed to leave a lasting impression, a promotional video is the perfect choice. Promo videos are all about generating excitement, capturing attention quickly, and encouraging your audience to take immediate action. Whether you are launching a new product, promoting an upcoming event, or rolling out a campaign across social media, the goal is simple. You want to spark curiosity, build anticipation, and drive engagement. A great promotional video blends storytelling with strategy. It might use fast-paced editing to create energy, cinematic visuals to elevate your message, or a bold voiceover to deliver your call to action. The format is short, punchy, and high-impact, perfect for a world where audiences often scroll in seconds and attention spans are limited. But despite their length, the best promo videos do more than just grab attention. They tell a story, create emotion, and leave viewers wanting more.

At Reverie Films, we specialise in creating promotional videos that not only look great but also perform. We focus on aligning the tone, pace, and visual style with your brand and your goals. Whether you need something high-energy and playful or polished and professional, we tailor each production to fit the message and the medium. From teaser trailers and countdowns to highlight reels and launch videos, we bring ideas to life in ways that resonate with your audience and encourage them to act. Promo videos are especially effective when used across digital platforms. They work brilliantly on social media feeds, as part of email marketing campaigns, on landing pages, and even in physical event spaces. When executed well, they can turn casual viewers into enthusiastic customers and help your brand stand out in a crowded market. If impact is what you’re after, a promotional video is the way to go.

Documentaries: Powerful Storytelling That Connects

Documentary-style videos bring a level of authenticity, emotion, and depth that few other formats can match. They allow you to move beyond marketing messages and delve into real, human stories that resonate on a personal level. For charities, nonprofits, mission-driven businesses, and brands with a deeper story to tell, the documentary format is a powerful way to connect with audiences through empathy, truth, and impact. These videos are not about scripted sales pitches. They are about lived experience, honest voices, and moments that reveal the heart of your organisation or campaign. Whether you want to shine a light on an important issue, explore a journey of transformation, or highlight the people behind your cause or brand, documentary storytelling invites viewers to feel, reflect, and engage in a meaningful way.

At Reverie Films, we believe in the power of story. We have worked with clients across sectors to create documentary content that informs, inspires, and provokes thought. Our work includes One Last Spin, a powerful film that uncovered the emotional and social toll of gambling addiction in the UK. This kind of work requires more than just technical skill. It demands sensitivity, curiosity, and a commitment to honest storytelling. We handle every stage of the process, from research and interviews to filming, editing, and sound design, to ensure your story is told with integrity and impact.

Whether you need a short-form documentary for a campaign launch or a full-length feature for educational or advocacy purposes, we shape your message into a compelling visual experience that stays with viewers long after the video ends. Documentary-style content is ideal for brand storytelling, charity appeals, educational initiatives, and thought leadership. If you have a voice that needs to be heard or a cause that deserves attention, this format allows you to reach people in the most powerful way possible: through real stories that matter.